All information about franchising your own e-cigarette shop as a my-eLiquid partner

The my-eLiquid-franchisesystem

The family business my e-Liquid was founded in 2011 as the first company for liquid production in Germany. With its headquarter in Munich, the company was and still is one of the pioneers in this market. Today, my-eLiquid is one of the market leaders in high-quality liquids for e-cigarettes.

The EU-CEG-number is available upon request.

All raw materials are certified and pharmaceutical standard.

On an average sales area of 50 sqm., my-eLiquid shops offer everything a vaper’s heart desires: from liquids in nearly 250 different flavors and various nicotine levels, bases and flavorings to a great hardware range that leaves no wishes unfulfilled (for beginners to professionals); everything can be found in the my-eLiquid store.

A special feature of my-eLiquid is a constant customer orientation and, in particular, expert advice, which is ensured by systematic training of the sales staff. It’s very important to address each customer individually, especially in this fast changing market. A satisfied customer usually stays loyal to the shop.

In this fast growing market, my-eLiquid provides sustainable public relations work in order to emphasize the health advantages of vaping over smoking, but also to highlight the environmental consequences due to unfinished regulations. Therefore, the name of my-eLiquid has an even higher significance in the perception of potential customers.

The degree of popularity is increasing and so is the customers’ interest. You will get your own protected (sales-dependent) license area in which you, as an independent entrepreneur, can build a great business model.

Why do our partners choose the my-eLiquid Group?

With us, you enjoy maximum entrepreneurial freedom and determine only a common, well-approved range of products as well as a uniform, positive brand image.

It’s up to you after that! You can set your own priorities in your protected area. You can, e.g., besides to your end customer business, also pursue projects with companies or organize events, vape meetings etc. Your possibilities are endless!


We are pleased to help you with our expertise in planning and realization!

my-eLiquid focuses on healthy, organic growth: We offer various steps for a simplified market entry for business start-ups and thus, a secure existence.

We will be pleased to help you:

  • Foundation Concept/ business planning
  • Financing consulting
  • Contract design and support with legal issues
  • Shop equipment
  • Brand concepts
  • Product range planning for liquids and hardware
  • Thorough training in products and system knowhow
  • Extensive initial equipment with a large product range
  • Marketing
  • Shop opening
  • Shop management
  • Human resources management
  • Consulting in all IT questions

We offer our partners:

  • Experience and knowhow as the first company for liquid production established in Germany
  • Market presence as one of the leaders in liquid production
  • Well-approved sales concepts
  • Elaborated sales documents (presentations, calculations)
  • Training and continuous exchange of experience among all partners
  • Territory protection and exclusivity
  • Joint marketing
  • Professional website with its own subpage for each partner
  • Permanent search engine optimization
  • Good positioning in the social media
  • POS material like flyers, posters, flags, tarps, tents
  • Shop signs, business cards and more
  • High-quality products in pharmaceutical quality
  • Selected premium brand hardware assortment
  • Right products for every target group
  • Group synergies
  • Constant exchange of experience in the my-eLiquid community
  • Annual my-eLiquid partner meetings
  • Individual on-the-job coaching in the newly opened store
  • My-eLiquid product and service training
  • Constant exchange of tips, tricks, promotions, trends
  • Steady quality controls in our own laboratories
  • Best contacts with industry and premium manufacturers
  • Permanent review and monitoring of changes in legislation
  • Persistent market analyses and insider research in the e-cig market

If you wonder why our partners are satisfied, the following aspects are certainly significant:

  • Economic success. Our partners enlarge their shops or open other stores
  • The human factors is very important to us and comes first
  • We also want to have fun with each other, whether at work or in our free time
  • The my-eLiquid community is really a team that supports you
  • You enjoy other’s success and are happy with them
  • Our my-eLiquid partners use their entrepreneurial freedom

Who we are looking for and what you should be bringing with you

The my-eLiquid system only works if all parts are successful and work together. You should bring the following:

  • Entrepreneurial spirit
  • Being a team player
  • The will to build up your own existence
  • The desire to actively shape a growing market
  • The aim of being able to make a good living from your own company

We are happy to talk with you about issues concerning financing, location and competition analysis and terms and conditions one the phone or in a personal meeting.

You can imagine becoming an active partner of my-eLiquid in your region or town and establishing a reputation as a successful my-eLiquid expert?

Then please contact us! We will be glad to answer all your questions and present you the possibilities of a well-planned self-employment.

Feel free to contact us. We are looking forward to meet you. Your contact person is Mr. Adam and he will answer your questions. We are also happy to call you back.

my-eLiquid Markus Steiner & Stephan Steiner GbR
Kistlerhofstrasse 70
81379 München

Wollen Sie mehr über eine erfolgreiche Zusammenarbeit wissen? Wir sind für Sie da!

Use our Ticketing System - Business Customers Department. Or just give us a call: Tel.:+49 (0)89 85638390. Our CEOs are looking forward to your call!